Privacy policy

PRIVACY POLICY

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we explain how we handle your personal data when you use our website. Personal data means any data that can be used to identify you personally.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Yardwell tools (Yardwell.org). The controller responsible for processing personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries sent to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the “https://” prefix and the padlock symbol in your browser’s address bar.

2) DATA COLLECTION WHEN YOU VISIT OUR WEBSITE

When you use our website for information only, meaning that you do not register or otherwise provide us with information, we collect only the data that your browser transmits to our server (known as “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

The page of our website you visited

Date and time of access

Amount of data transmitted in bytes

Source/referral from which you reached the page

Browser used

Operating system used

IP address used (in anonymized form, where applicable)

Processing takes place in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not disclosed or used for any other purpose. However, we reserve the right to review the server log files subsequently if there is specific evidence of unlawful use.

3) COOKIES 

To make visiting our website more appealing and enable the use of certain functions, we use cookies on various pages. These are small text files stored on your device. Some of the cookies we use are deleted at the end of your browser session, that is, when you close your browser (session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information, such as browser and location data and IP addresses, to varying extents. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Some cookies simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If individual cookies that we implement also process personal data, processing takes place either in accordance with Article 6(1)(b) GDPR for the performance of a contract or

in accordance with Article 6(1)(f) GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website and making your visit convenient and effective.

We may work with advertising partners who help us make our online offering more interesting for you. In this case, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work with these advertising partners, you will be informed separately in the following paragraphs about the use of such cookies and the extent of the information collected in each case.

Please note that you can configure your browser to notify you when cookies are set and decide whether to accept them individually, or to reject cookies in certain cases or generally. Each browser manages cookie settings differently. This is described in each browser’s help menu, which explains how to change your cookie settings. You can find this information for the respective browsers at the following links:

Internet Explorer: 

https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manag e-cookies 

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en Safari: https://support.apple.com/kb/ph21411?locale=de_DE 

Opera: https://help.opera.com/en/latest/web-preferences/#cookies 

Please note that the functionality of our website may be limited if you do not accept cookies.

4) CONTACTING US

Personal data is collected when you contact us (e.g., using a contact form or by email). The data collected through a contact form is shown on the respective form. This data is stored and used exclusively to respond to your inquiry or to contact you, and for the associated technical administration. The legal basis for processing this data is our legitimate interest in responding to your inquiry in accordance with Article 6(1)(f) GDPR. If your contact is intended to lead to the conclusion of a contract, Article 6(1)(b) GDPR provides an additional legal basis for processing. Your data will be deleted once your inquiry has been fully dealt with. This is the case when the circumstances indicate that the matter in question has been conclusively resolved, provided that no statutory retention obligations prevent deletion.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND PERFORMING A CONTRACT

In accordance with Article 6(1)(b) GDPR, personal data is also collected and processed when you provide it to us for the performance of a contract or when opening a customer account. The data collected is shown on the respective input forms. You may have your customer account deleted at any time by sending a message to the controller at the address stated above. We store and use the data you provide to perform the contract. After the contract has been fully performed or your customer account has been deleted, your data will be blocked in accordance with retention periods under tax and commercial law and deleted after those periods expire, unless you have expressly consented to further use of your data or we have reserved the right to further use of the data as permitted by law, about which we inform you below.

6) USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Subscribing to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. Your email address is the only information required to send you the newsletter. Providing any additional data is voluntary, and such data is used to address you personally. We use the double opt-in procedure for newsletter subscriptions. This means that we will send you an email newsletter only after you have expressly confirmed that you consent to receiving it. We will send you a confirmation email asking you to click a link to confirm that you wish to receive newsletters in the future.

By activating the confirmation link, you consent to our use of your personal data in accordance with Article 6(1)(a) GDPR. When you subscribe to the newsletter, we store the IP address assigned by your Internet Service Provider (ISP), along with the date and time of registration, so that we can trace any possible misuse of your email address later. The data we collect when you subscribe is used exclusively for advertising through the newsletter. You can unsubscribe at any time using the link provided in the newsletter or by sending a message to the controller identified at the beginning of this policy. After you unsubscribe, your email address will be deleted from our newsletter mailing list without delay, unless you have expressly consented to further use of your data or we reserve the right to further use of the data as permitted by law and described in this policy.

6.2 Sending email newsletters to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to send you regular email offers for goods or services from our range that are similar to those you have already purchased. We do not need to obtain separate consent from

you for this purpose. In this respect, data processing is based solely on our legitimate interest in personalized direct marketing in accordance with Article 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you such emails. You may object to the use of your email address for this advertising purpose at any time with future effect by sending a message to the controller identified at the beginning of this policy. You will incur only transmission costs at basic rates. Once we receive your objection, we will stop using your email address for advertising purposes without delay.

7) DATA PROCESSING FOR ORDER FULFILLMENT

7.1 As part of performing the contract, we pass the personal data we collect to the transport company entrusted with delivery, insofar as this is necessary to deliver the goods. We pass your payment data to the financial institution entrusted with payment processing, insofar as this is necessary to process the payment. If payment service providers are used, we provide specific information about them below. The legal basis for disclosing this data is Article 6(1)(b) GDPR.

7.2 Use of payment service providers

- Paypal 

If you pay via PayPal, by credit card via PayPal, by direct debit via PayPal or, where offered, by “purchase on account” or “installment payment” via PayPal, we pass your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (“PayPal”) as part of payment processing. This disclosure takes place in accordance with Article 6(1)(b) GDPR and only to the extent necessary to process the payment.

PayPal reserves the right to carry out a credit check for payments by credit card via PayPal, direct debit via PayPal or, where offered, “purchase on account” or “installment payment” via PayPal. For this purpose, your payment data may be passed to credit reference agencies in accordance with Article 6(1)(f) GDPR on the basis of PayPal’s legitimate interest in determining your ability to pay. PayPal uses the results of the credit check concerning the statistical

probability of payment default to decide whether to offer the respective payment method. The credit report may contain probability values (known as scores). Where scores are included in the credit report, they are based on a scientifically recognized mathematical and statistical procedure. The calculation of these scores includes, but is not limited to, address data. For further information on data protection, including the credit reference agencies used, please refer to PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You may object to this processing of your data at any time by sending a message to PayPal. However, PayPal may remain entitled to process your personal data insofar as this is necessary to process payments in accordance with the contract.

- SOFORT 

If you select “SOFORT” as your payment method, payment is processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (“SOFORT”). We pass the information you provide during the ordering process, together with information about your order, to this provider in accordance with Article 6(1)(b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is disclosed exclusively to process your payment with SOFORT and only to the extent necessary for this purpose. Further information about SOFORT’s data protection provisions is available at: https://www.klarna.com/sofort/datenschutz

8) CONTACTING YOU WITH A REVIEW REMINDER

Our own review reminder (not sent through a customer review system)

We use your email address to send a one-time reminder to submit a review of your order through the review system we use, provided that you have given us your express consent during or after your order in accordance with Article 6(1)(a) GDPR.

You may withdraw your consent at any time by sending a message to the controller responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS 9.1 Facebook plugins using the Shariff solution

Special additional customs clearance charges and/or import duties are not included in the price and must be paid by the customer.

Our website uses social plugins (“plugins”) from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).

To improve the protection of your data when you visit our website, these buttons are not integrated as fully active plugins, but only through an HTML link embedded in the page. This method of integration ensures that no connection to Facebook’s servers is established when you access a page of our website containing such buttons. When you click a button, a new browser window opens and takes you to the Facebook page, where you can interact with the plugins after entering your login details, if necessary.

Facebook Inc., based in the USA, is certified under the EU–US

“Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU.

For information about the purpose and scope of data collection and Facebook’s further processing and use of the data, as well as your related rights and

settings options for protecting your privacy, please refer to Facebook’s privacy policy: https://www.facebook.com/policy.php

9.2 Google+ plugins using the Shariff solution

Our website uses social plugins (“plugins”) from the social network Google+, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

To improve the protection of your data when you visit our website, these buttons are not integrated as fully active plugins, but only through an HTML link embedded in the page. This method of integration ensures that no connection to Google+ servers is established when you access a page of our website containing such buttons. When you click a button, a new browser window opens and takes you to the Google+ page, where you can interact with the plugins after entering your login details, if necessary.

Google LLC, based in the USA, is certified under the EU–US “Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU.

For information about the purpose and scope of data collection and Google’s further processing and use of the data, as well as your related rights and settings options for protecting your privacy, please refer to Google’s privacy policy: https://www.google.com/intl/de/policies/privacy/

9.3 Instagram plugin using the Shariff solution

Our website uses social plugins (“plugins”) from the online service Instagram, operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”).

To improve the protection of your data when you visit our website, these buttons are not integrated as fully active plugins, but only through an HTML link embedded in the page. This method of integration ensures that no connection to Instagram’s servers is established when you access a page of our website containing such buttons. When you click a button, a new browser window opens and takes you to the Instagram page, where you can interact with the plugins after entering your login details, if necessary.

Instagram LLC., based in the USA, is certified under the EU–US

“Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU.

For information about the purpose and scope of data collection and Instagram’s further processing and use of the data, as well as your related rights and

settings options for protecting your privacy, please refer to Instagram’s privacy policy: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google 

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).

DoubleClick sets cookies to display relevant ads to users, improve campaign performance reports, or prevent a user from

seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser and can thereby prevent them from being displayed repeatedly. Processing is based on our legitimate interest in optimally marketing our website in accordance with Article 6(1)(f) GDPR.

DoubleClick can also use cookie IDs to record conversions related to ad requests. This happens, for example, when a user sees a DoubleClick ad and later visits the advertiser’s website using the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain personal information.

Because of the marketing tools used, your browser automatically establishes a direct connection to Google’s server. We have no influence over the scope or further use of the data collected by Google through this tool and therefore inform you to the best of our knowledge: the integration of DoubleClick tells Google that you have accessed the relevant part of our website or clicked one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or are not logged in, the provider may be able to obtain and store your IP address.

If you wish to object to participation in this tracking process, you can disable conversion tracking cookies by configuring your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads. This setting is deleted if you delete your cookies. Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to learn about cookies and adjust your settings. You can also configure your browser to notify you when cookies are set and decide whether to accept them individually, or reject cookies in certain cases or generally. The functionality of our website may be limited if you do not accept cookies.

Google LLC, based in the USA, is certified under the EU–US “Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU.

Further information about the data protection provisions of DoubleClick by Google is available at:

https://www.google.de/policies/privacy/ 

10.2 Use of Google AdWords conversion tracking

This website uses the online advertising program “Google AdWords” and, as part of Google AdWords, conversion tracking provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use Google AdWords to draw attention to our appealing offers on external websites through advertising materials known as Google AdWords. By analyzing advertising campaign data, we can determine how successful individual advertising measures are. Our aim is to show you advertising that interests you, make our website more interesting for you, and ensure a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks an ad placed by Google. Cookies are small text files stored on your computer. These cookies generally expire after 30 days and do not identify you personally. If a user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked the ad and was directed to that page. Each Google AdWords customer receives a different cookie. Cookies therefore cannot be tracked across the websites of AdWords customers. The information obtained through the conversion cookie is used to create conversion statistics for AdWords customers who have opted to use conversion tracking. Customers learn the total number of

users who clicked their ad and were directed to a page with a

conversion tracking tag. However, they do not receive information that can personally identify users. If you do not wish to participate in tracking, you can block this use by disabling the Google conversion tracking cookie in your internet browser’s user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords on the basis of our legitimate interest in targeted advertising in accordance with Article 6(1)(f) GDPR.

Google LLC, based in the USA, is certified under the EU–US “Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU.

Further information about Google’s data protection provisions is available at: https://www.google.de/policies/privacy/

You can permanently disable advertising preference cookies by preventing them through the appropriate browser setting or by downloading and installing the browser plugin available at:

https://www.google.com/settings/ads/plugin?hl=de 

Please note that certain functions of this website may be unavailable or only partially available if you have disabled the use of cookies.

11) WEB ANALYTICS SERVICES

Google (Universal) Analytics 

- Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies, which are text files stored on your computer that enable analysis of how you use the website. The information generated by the cookie about your use of this website, including your truncated IP address, is generally transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the “_anonymizeIp()” extension, which anonymizes IP addresses by truncating them and prevents direct identification of individuals. With this extension, Google first truncates your IP address within member states of the European Union or other countries that are parties to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. In these exceptional cases, processing takes place in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in statistically analyzing user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website and internet use. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.

You can prevent cookies from being stored by selecting the appropriate settings in your browser. However, please note that you may then be unable to use all the functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie about your use of the website, including your IP address, and from processing this data by downloading and installing the browser plugin available at:

https://tools.google.com/dlpage/gaoptout?hl=de 

As an alternative to the browser plugin, or when using browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future. This opt-out cookie works only in this browser and for this domain. If you delete

your cookies in this browser, you will need to click the link again: Disable Google Analytics

Google LLC, based in the USA, is certified under the EU–US “Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU.

This website also uses Google Analytics to analyze visitor traffic across devices using a User ID. When a user first accesses a page, they are assigned a unique, permanent, anonymized ID that is used across devices. This allows interaction data from different devices and sessions to be associated with a single user. The User ID does not contain personal data and does not transmit such data to Google.

You may object to data collection and storage through the User ID at any time with future effect. To do so, you must disable Google Analytics on all systems you use, for example in another browser or on your mobile device.

You can disable it using a Google browser plugin (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser plugin, or when using browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future. This opt-out cookie works only in this browser and for this domain. If you delete your cookies in this browser, you will need to click the link again: Disable Google Analytics

Further information about Universal Analytics is available here:

https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376 

12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING Facebook Custom Audience using the pixel method

This website uses the “Facebook Pixel” provided by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). If express consent has been given, it can track users’ behavior after

they have viewed or clicked a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and may help optimize future advertising measures.

The data collected is anonymous to us and does not allow us to draw conclusions about users’ identities. However, Facebook stores and processes the data, making it possible to link it to the respective user profile and allowing Facebook to use it for its own advertising purposes in accordance with Facebook’s Data Policy (https://www.facebook.com/about/privacy/). You may allow Facebook and its partners to display ads on and outside Facebook. A cookie may also be stored on your computer for these purposes. These processing operations take place only with express consent in accordance with Article 6(1)(a) GDPR.

Consent to the use of the Facebook Pixel may be given only by users older than 13. If you are younger, please ask your parent or guardian for permission.

Facebook Inc., based in the USA, is certified under the EU–US

“Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU.

To disable the use of cookies on your computer, you can configure your internet browser to prevent cookies from being stored on your computer in the future or to delete cookies already stored. However, disabling all cookies may prevent some functions on our website from working. You can also disable the use of cookies by third parties such as Facebook through the Digital Advertising Alliance website: https://www.aboutads.info/choices/

Google AdWords Remarketing 

Our website uses Google AdWords Remarketing to advertise this website in Google search results and on third-party websites. The provider is Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in the browser on your device,

which automatically enables interest-based advertising using a pseudonymous cookie ID and the pages you have visited. Processing is based on our legitimate interest in optimally marketing our website in accordance with Article 6(1)(f) GDPR.

Further data processing takes place only if you have agreed that Google may link your web and app browsing history to your Google account and use information from your Google account to personalize the ads you see online. If you are logged into Google when you visit our website in this case, Google uses your data together with Google Analytics data to create and define audience lists for remarketing across devices. To do this, Google temporarily links your personal data with Google Analytics data to create audiences.

You can permanently disable advertising preference cookies by downloading and installing the browser plugin available at: https://www.google.com/settings/ads/onweb/

Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to learn about cookies and adjust your settings. You can also configure your browser to notify you when cookies are set and decide whether to accept them individually, or reject cookies in certain cases or generally. The functionality of our website may be limited if you do not accept cookies.

Google LLC, based in the USA, is certified under the EU–US “Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU.

Further information and the data protection provisions concerning advertising and Google are available here:

https://www.google.com/policies/technologies/ads/ 

13) RIGHTS OF THE DATA SUBJECT

13.1 Applicable data protection law grants you comprehensive rights against the controller in relation to the processing of your personal data,

including rights to information and intervention, which we explain below:

Right of access under Article 15 GDPR: In particular, you have the right to obtain information about the personal data we process about you; the purposes of processing; the categories of personal data processed; the recipients or categories of recipients to whom your data has been or will be disclosed; the planned storage period or the criteria used to determine it; the existence of rights to rectification, erasure, restriction of processing, objection to processing, and complaint to a supervisory authority; the source of your data if we did not collect it from you; the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved and the significance and intended consequences of such processing for you. You also have the right to be informed about the safeguards under Article 46 GDPR where your data is transferred to third countries;

Right to rectification under Article 16 GDPR: You have the right to have inaccurate personal data concerning you corrected without delay and/or to have incomplete personal data held by us completed;

Right to erasure under Article 17 GDPR: You have the right to request the erasure of your personal data if the conditions in Article 17(1) GDPR are met. However, this right does not apply in particular where processing is necessary to exercise the right to freedom of expression and information, comply with a legal obligation, serve the public interest, or establish, exercise, or defend legal claims;

Right to restriction of processing under Article 18 GDPR: You have the right to request restriction of the processing of your personal data while the accuracy of data you dispute is being verified; if processing is unlawful and you oppose erasure and request restriction instead; if you need the data to establish, exercise, or defend legal claims after we no longer need it for its original purpose; or if you have objected on grounds relating to your particular situation while it has not yet been determined whether our legitimate grounds override yours;

Right to notification under Article 19 GDPR: If you have exercised your right to rectification, erasure, or restriction of processing against the controller, the controller must communicate that rectification, erasure, or restriction to all recipients to whom your personal data has been disclosed, unless this proves impossible or involves disproportionate effort. You have the right to be informed about those recipients.

Right to data portability under Article 20 GDPR: You have the right to receive the personal data you have provided to us in a structured, commonly used, machine-readable format, or to request its transmission to another controller where technically feasible;

Right to withdraw consent under Article 7(3) GDPR: You have the right to withdraw consent to data processing at any time with future effect. If you withdraw consent, we will delete the data concerned without delay unless further processing can be based on a legal basis that does not require consent. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal;

Right to lodge a complaint under Article 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right, without prejudice to any other administrative or judicial remedy, to lodge a complaint with a supervisory authority, particularly in the member state of your residence, your place of work, or the place of the alleged infringement.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST FOLLOWING A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH FUTURE EFFECT ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF PROCESSING SERVES TO ESTABLISH, EXERCISE, OR DEFEND LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING. YOU MAY 

EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) RETENTION PERIOD FOR PERSONAL DATA

The retention period for personal data is determined by the applicable statutory retention period, such as retention periods under commercial and tax law. Once that period expires, the relevant data is routinely deleted, provided that it is no longer necessary to perform or enter into a contract and/or we no longer have a legitimate interest in retaining it.